Mitt Romney's Speech in 140 Characters
Republican presidential candidate Mitt Romney's promoted trend ad on Twitter today sheds light on what will likely be the major themes of his prime-time speech at the GOP's national convention tonight...
View ArticleThe Internet's Role in the Democratic Platform
With many of president Obama's top financial contributors in Silicon Valley—Microsoft and Google PACs are the second and third biggest contributors, per Open Secrets, a website that tracks political...
View ArticleAnalyst: Political Advertising to Boost TV Coffers by 23%
With just 61 days to go before Election Day, Wells Fargo analyst Marci Ryvicker is raising her estimates for political ad spending from $4.9 billion to $5.2 billion. She upped her forecast based on...
View ArticleIt's DNC's Week, but Romney Owns Twitter Ads
Republican groups have owned the Promoted Trend ad spot on Twitter so far during the week of the Democratic National Convention. On Tuesday, the Republican National Committee bought the marquee...
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Data Points: Bad News
If watching coverage of the presidential race leaves you with a touch of nausea, there's good reason: The portrayals of the candidates in the news has never been more negative, finds a recent study by...
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Election 2012 Dollars Stream In
Candidates looking to boost their campaign profile this election season are betting on Hulu. The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the increase over...
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Reddit Goes on Tour
Greetings from Denver! Adweek has arrived in Colorado just hours before Mitt Romney and Barack Obama are set to square off in the first of three presidential debates. But we're not just here for the...
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Michelle Obama and Joe Biden's Twitter Twist
First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The first lady has 2 million...
View ArticleTwitter Election Highlights: John King Becomes an Ad
CNN political analyst John King impressed Twitter users with his county-by-county electoral map knowledge tonight—not to mention the touch-screen map that's become part of his signature reporting...
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Obama-Supporting PAC Touts YouTube's Impact on Election
Priorities USA Action may have bought tons of Promoted Tweets for Twitter keywords like “2012Election” and “John King” leading up to President Obama’s reelection on Tuesday night. But what the...
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LDS Church Pulled Ads During Romney’s Run
In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by...
View ArticleSo Much for 2008: Election Shatters Digital News Records
It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election. While most media types anticipated a record-setting night for...
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November Rain: TV’s Big Surge
The morning after Barack Obama secured his second term as the 44th president of the United States, two significant events occurred that left TV ad sales executives breathing a little easier. For one,...
View ArticleNFL Held Invite-Only Show Right Before SXSW Began
Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers...
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Every Apple Competitor Bought Twitter Ads for iPad Reveal
Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news. Samsung, Microsoft, Nokia, LG Mobile and Motorola...
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Nate Silver's FiveThirtyEight Resurfaces Just in Time for March Madness
Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in the...
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